SpicyCandyDC: Spicy Candy DC for South Moon Under Lookbook

Spicy Candy DC for South Moon Under Lookbook

on Mar 2, 2012

We are so happy to finally share a really exciting projects we've been keeping under wraps for a few months now -- our collaboration with South Moon Under on their first ever blogger styled lookbook!  The decision to collaborate on this project was no brainer for us because we have been HUGE fans of South Moon Under for a long time now.  Their support of our DMV blogger community and super chic selection of merchandise completely won us over.  So when Taylor (the amazing marketing mastermind of South Moon Under) approached us with the possible idea of a collaboration, we were thrilled!  After a few email exchanges and endless ideas on how to execute this lookbook, we decided to take it back to where it all started for their brand -- Ocean City, MD. We fell in love with their story and decided to create a lookbook that represents the fun, free-spirited, chic essence of SMU while simultaneously showcasing our unique personal styles.  In other words it's how we would style, wear, and channel South Moon Under on any given day....except with a little more flare and funk (it is a lookbook shoot after all)!!!

Of course, delivering a product of this magnitude is no easy task ... so to ensure our creative concept comes alive the same way we picture it in our heads, we had to call one of the best photographers in town (who also happens to be one of our really good friends), Marshall Johnson of TPWP.  We know that his skill + our creative energy and passion for what we do will result in a lookbook we will be proud to present to you and South Moon Under on March 19th!  

Definitely stay tuned this weekend as we will be releasing our first video teaser of this collab (shot by Marsahall) and of course do expect us to go insta crazy via twitter  -- who doesn't love some behind the scenes action!?  Finally, a huge huge huge 'thank you' to all of our readers and blogger friends for you constants support, and to South Moon Under for believing in us and for giving us the creative freedom to do what we love doing most.  We LOVE you guys!

PS:  Check out SMU's post about our collab HERE...they truly are a leader in this industry and run a fabulous blog!!!


La Petite Marmoset said...

YAYYYY!!!!! Congrats ladies--- you are going to do an amazing job!! And this video was absolutely adorable--go marshall! "Keep calm and drunk up" lol

Allix said...

Splendid spicycandy/tpwp collabo, can't wait to see the finished product :)

Pich and Roor said...

Such a cute little video, can't wait to see the lookbook :)

Aubrey and Melissa said...

AAAh amazing collaboration! We love south moon under and such a cute video!

Abbey Brandon said...

I love style videos! Very cool! Definitely enjoyed watching :)

xo, Abbey (District Dress Up)